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A WooCommerce Journey from High School to HubSpot with Greg Karelitz

A WooCommerce Journey from High School to HubSpot with Greg Karelitz
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Greg built his first WooCommerce shop in high school, and it was wildly successful. From there, he went on to build more stores as well as help friends and family, in these current times, take their brick-and-mortar shop online. It led to his role at HubSpot as the Global Manager of WordPress partnerships which includes a deep integration into WooCommerce.

A Chat with Greg

In episode 70, Brad and I chat with Greg about:

  • How Greg does and has done the Woo
  • How the journey in Woo started with an idea and a product
  • His successful Woo shop selling handmade pens while in high school to customized boat shoes in college
  • Working with Woo leading up to his current position at HubSpot
  • When and how the WooCommerce / HubSpot integration came to light
  • The importance of partnerships and collaboration vs. competition
  • Working with Woo agencies and plugin developers for enhanced HubSpot integration
  • What is coming around the corner for the plugin

Connect with Greg

Learn more about the HubSpot integration

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The Conversation

Yes, this is the transcript. But not in the traditional sense, transcribed word for word. We do not speak as we write. Often the flow of transcribed content is hard to follow. So I have taken it a few steps further by seriously editing, at times, the conversation and even using my editorial freedom to clarify some points. So enjoy.

Bob: Hey, everyone, BobWP. It is time for Do the Woo episode 7-0, the big 70. Hey, Brad. You know Brad, the mainstay of Do the Woo. How are you doing, Brad?

Brad: I'm good, Bob. How are you doing?

Bob: I'm doing good. Are you mourning the end of summer, or have you been summer-ized?

Brad: No, I'm ready. I already had a pumpkin spice latte. I've had pumpkin chili. Pumpkin cookies. Pumpkin beer. I get into a little bit earlier than most people, so I went to my first Halloween store yesterday, last day of August. Yeah, I'm ready for fall. I'm done with summer. Let's bring on the cool weather, the sweatshirts, Halloween, all that fun stuff.

Bob: Halloween. Yeah, I was waiting for that one.

Brad: What about you? Are you clinging onto summer?

Bob: Oh, no. I'm ready. We always have a mellow summer here, so we have pretty moderate weather. This weekend, we're having a heat wave where we'll be in the 70s, so it's like, "Woo." Weird stuff. But I'm good with that. We've had fog most of the day coming off the ocean. I'm always in a fog anyway, so it suits me well.

All righty, let's get it on with the show here. First I want to start out by thanking our sponsors.

WooCommerce.com. I might just mention that they have a new developer resource portal that was just launched this weekend. It's pretty sweet. You'll have to go check it out. A lot more information there. I think every time they add new content there, they'll be putting it on their developer blog so you'll be aware of new guides that are put in there, so it's pretty sweet looking. And you can just go over to their site and look on their blog and they have an article about that.

CheckoutWC.com. Away to take that old default WooCommerce checkout page and really buff it up. One of the interesting things I like about is they auto-populate the city and state fields when you put in the postal code. Talked to him on this podcast and he said that he was going to shift the zip code up above the state and city because if you fill in the zip code, and when you move on down, it's autofilled. So it's kind of a different user experience, but I think it's pretty sweet.

And GoWP.com, whether it's WordPress maintenance or a team for your content edits or page builds, their white label for agencies helps you so you don't have to worry about this stuff. You can focus on what you do the best.

Well, let's move on. Got a great guest today, Greg Karelitz from HubSpot. How are you doing today, Greg?

Greg: I'm doing great. Sitting up here on the outskirts of the greater Boston area, and I think we have a streak of about 75 degree sunny days coming up, so fingers crossed that we can get outside a good amount and really enjoy it.

How Greg Does the Woo

Bob: Excellent. Well, Greg, how do you do the Woo?

Greg: Oh, man. Well, I've been doing the Woo for a long time now, both as a builder but also a partner. My day job and something that I'm really passionate about is I work at HubSpot. I am the global manager of WordPress partnerships, so I work with all different WordPress partnerships from themes to plugins to hosting companies.

And one of my favorite partners is WooCommerce, so not only do I have the pleasure of working with the talented and really smart people who are at WooCommerce and get to chat with them on a weekly basis, but we also have a pretty in-depth integration now for free between HubSpot and WooCommerce that helps online stores grow their business better and know more about the businesses and people that are coming to their stores to help them really get the deep insights.

So I have a personal side of loving to build online stores and websites, that's the nerd in me, and then the professional side, which is also a little bit nerdy where I get to build partnerships and product with WooCommerce as part of it. And it can go a lot deeper than that, but I get to do the Woo on a daily basis, which is pretty fun.

Brad: Anyone that gets to do the Woo on a daily basis is living a good life, that's for sure.

Greg: I'll tell you.

Hubspot, an all-in-one growth platform

Brad: Just for anyone, and there probably aren't many listening, if any, that aren't familiar with HubSpot, but for anyone listening that may not be familiar with HubSpot, in a nutshell, kind of encapsulate what the company is and what you do at Hubspot.

Greg: So HubSpot is an all-in-one growth platform,. Basically in today's landscape, I think there's like seven-thousand-plus marketing tech softwares and about three- or four-thousand-plus sales tech softwares.

What HubSpot does is instead of having all of your tools disconnected, we've built a full, all-in-one platform that ties together HubSpot CRM with HubSpot Marketing, HubSpot Sales and HubSpot Services and puts all these tools under one platform and also integrates with over 500 other tools so that all of your sales, marketing, customer service software is all bundled into one interface,. It also gives you extreme depth and knowledge on your customers and what they're doing across your business. From a marketing, sales, and service perspective you can help them and ultimately achieve more growth of your own business.

A journey with WooCommerce that started in high school

Bob: I want to dive into that more. But I saw a little bit of your journey to WooCommerce and I think it's fascinating, and yours goes to quite a young age, which is pretty impressive. I mean, I can't tell you what I was doing at that age, but it certainly wasn't building websites or... well, WooCommerce obviously wasn't around, so that would have been impossible. So go back in time and tell us how you got into WooCommerce yourself personally.

Greg: So back in high school, one of my best friends from high school and I, we did woodworking as our elective all four years. And for senior year, when we had the opportunity to do a senior project, which actually got rid of one of our classes so we could focus on something that we really cared to dive deeply in, we're like, "We got to do something around woodworking." And in the wood shop, we had a lathe, which is a machine that you can use that does what's called turning different products.

Selling handmade pens

So the thing we decided to make were what we thought were super beautiful, handmade wooden and acrylic pens where we buy these kits, get exotic wood, whittle them down on the lathe, polish them up, make them look super pretty, and we would package them and sell them to individuals, local stores, and then we decided to take this into our full summer business.

So we said, "We're building these pens for our classmates for graduation, which is our senior project. Why don't we just go and get a lathe, put it in my basement, and why don't we just build as many pens both acrylic and wooden that we can make and see who wants to buy them and see what we can make off them." And we loved it. We got a lathe, put it in my parent's basement. My buddy Steve would come over and we'd stay up till like two or three in the morning making as many handmade wooden pens as possible, getting different packages to make them look super presentable, and we started selling them around local stores. And we said, "Why stop at local stores? What if people somewhere else wanted them?"

We then dipped our toes into building a website, and this was my real first endeavor building a website for business, all my research led me to WordPress. Then ultimately into WooCommerce where then we had all of our handmade pens with their own products for people to buy wherever they were throughout the United States, because we only shipped domestically. And it started to really work, which was cool. And then once we went off to college, it got a little bit difficult to zip over to my parent's basement to make these pens, so we decided to slow that business down.

Moving to Boat Shoe sales and more success

And then college, the next iteration, a group of friends and I decided to make custom boat shoes, so we actually manufactured our own boat shoe and went through the whole process of manufacturing them. It was pretty crazy. I think there were like 10 iterations to get to the final product.

And then I was looked at as the Chief Technology Officer because I was the computer science nerd, they said, "Let's figure out a way to build an online store." So again, did the same process and ended up building a WordPress website, having WooCommerce in it. And we had four different colors with 30 different variations, so if you add up all those different types of products, there were well over hundreds of SKUs. So WooCommerce was our first really experience into building a full-fledged eCommerce store for our boat shoe business.

And our model actually led to hundreds of thousands of dollars in sales in the first five months because we had this network of college ambassadors that were helping drive people to the site. We were able to track their sales with coupons, and it got pretty involved. But that was the early stages with WooCommerce and my journey into it, and now I have some passion projects that I build my sites and host my stores on.

And most recently with coronavirus, some of my best family friends have had their businesses turned upside down being more brick-and-mortar, and so I've helped them actually turn their businesses and change their models into online stores where they can then sell their products, services, and goods, and they've done pretty well through it. So it's a true passion of mine, and it started a long time ago, and I just stepped in it and got lucky with the right products and was studying and researching it most nights and really loved getting sucked into the journey of it.

Bob: So I'm wondering what the heck boat shoes are?

Brad: From the guy that lives next to the ocean.

Greg: So if you've ever seen Sperry Top-Siders or something like that, they are similar to these shoes. I guess a lot of people when I was in college were wearing these around their campuses. And what we thought they're kind of cool. Everybody wears them out, and there was basically just one company that was the dominant player, Sperry, and they didn't ever do customization.

So my friend that went to University of Miami was in a fraternity, and all these guys were wearing boat shoes, and he came up with the idea of what if we could put a fraternity and sorority logo on a boat shoe where people that are already buying all this accessories for their fraternities... I wasn't in one, so I didn't really understand it, but he's like, "There's a huge market here."

So the boat shoe is simply a shoe that people wear that are actually built for boats. The outsoles have a special grip, so if water gets under them, it still stays grippy. But they're kind of a everyday or going out kind of shoe that you can muck up or spill on and there's no worries. And so we said, "Let's do some research into this," and we built a cool product and then had to find a way to get it onto the feet of people, which was then my job.

Staring with an idea and a product

Brad: Yeah, I really like the stories you shared because a lot of the guests we have on the show start on the technology side. They start by building websites generally for other people or maybe for themselves, but to hear that you started with an idea and a product that you were like, "This could work. Let's start selling this beyond just the local area online. How do we do that?" And then landing on WooCommerce is pretty cool. And not only landing on WooCommerce, but liking it so much and having such success that you thought about that on your next venture with the shoes. And essentially, it sounds like doing kind of the same thing of getting it online, getting out there, and having some success with that, which I think is a really cool story just around WooCommerce.

I think back to when I was in high school, which it's been a little while, but it was in the mid to late '90s, and obviously there was nothing like it. You couldn't just spin up a quick site to sell something. Even in the 2000s there was some options, but everything was kind of clunky and it wasn't great.

And now, it's not only can you launch a store very easily with minimal effort, but you can do it on your own for a pretty minimal, potentially none to really low cost. Certainly a minimal cost in terms of really just hosting if you don't need to go buy premium extensions or anything like that. So I think it just speaks to the power and flexibility around WooCommerce to hear a high schooler like yourself back then was able to launch a successful product and do really well. I think that's awesome.

Greg: And I think it worked out nicely because we already had a built-in customer base with some stores around the area. And then what we decide to do was in the packaging that people were buying in the physical stores, we put our website which doesn't exist anymore, but it was ikpens.com, and people would then buy them as gifts for friends and family for different occasion. Actually, what was pretty cool is one of our customers order. We used woods like mahogany, really beautiful, and all the way to one called wenge, which if you look it up, it's an exotic wood. But the customer wanted 100 pens all the same that were laser-engraved with his company's logo on it.

Greg: And we had no idea how to do a laser engraving. And for us, to sell 100 pens in one fell swoop was a great order, and our margins on them were fantastic because we were making them all ourself, and we actually got the wood recycled so we didn't have to pay for it. So we brought it to a local engraving shop, had them all engraved. They looked amazing, and we shipped them to him and I think they were for holiday gifts for his employees, and he said that they were the coolest thing that he had ever given out.

Whether he was just saying that to build us up or not I think the story of a couple high school kids building a little pen business that could also be customized was something that people found exciting. I don't think I could do that again because I'm no longer in high school and don't have that ability to say, "Oh, I'm a high school guy building these things." But it was a pretty cool moment and really my first step into business without really knowing what I was doing at all.

Brad: Just seeing where you're at now working with HubSpot and partnerships and specifically around WordPress and WooCommerce, it makes it kind of... I don't want to say it ties a bow on the story, but clearly it shows that trajectory of little did you know back then selling pens that that was putting you on the path to where you have ended up now, just because of the software you were using. Who would even think that's possible? You just happened to use WordPress and WooCommerce, and you did it again and now you're experienced with it and you do it a lot and you've done it for friends and families, and now your job is related and involved with WordPress.

Greg: I'm one of the luckiest people I know because I get to work with cool businesses and help other businesses try to achieve what I have tried to achieve is something that I do genuinely get excited about, and it leads me down the path of learning about more products and more themes and more plugins. Which is just kind of the never-ending cycle which is that developer journey.

There's always a different way and better way to do it, and the community around WordPress and also WooCommerce specifically is now mature enough where you can build a pretty powerful, beautiful store in a matter of hours if you know what you're doing, and I feel like that's a secret power that people can start to hold today.

Brad: Very true.

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And now, back to our conversation.

The evolution of the HubSpot/WooCommerce integration

Bob: As far as the integration and HubSpot with WooCommerce, was this something that while you were working at HubSpot that you decided to go ahead and did you come up with the idea that we need to make this integration tighter, we need to make it more seamless. How did that all come to be?

Greg: It's something that in my role today, one of the things that I think helps a lot is that I am the customer. And so I use HubSpot on a daily basis. I use WooCommerce on a daily basis most times. And the two didn't really work together very well, and I was like, "We're not serving the need of the people that are the ones that should be benefiting the most from this." And so I got to give a few shout outs here, but I'll tell about the journey on how we connected the dots.

One of HubSpot's premier partners, it's a company in India called MakeWebBetter, and they have a sister company called CedCommerce, and they're actually one of the large eCommerce solution partners out there. But MakeWebBetter had built an integration between HubSpot and WooCommerce that was good. It was a paid plugin, and it basically brought over your customer and order information from WooCommerce into HubSpot as contacts and deals. And it was a good integration, but I think part of the beauty of having everything work well together is that you can have a premium integration using two free softwares and integrate them for free together. And I think if those don't all add up, you get some users and some customers, but you're not serving the market the way that the market, I think, has the pent up demand for.

So when diving into that and chatting with MakeWebBetter, their founder Himanshu and a couple people on the team, we were like, "You know what? We want to bring this product and this integration to the market and make it so that businesses that choose to use WooCommerce as their store and can choose to use HubSpot's free plan or paid plans for free with WooCommerce." So we set on this mission to redesign how the integration worked and make it easier to onboard, make it easier to use, make it free for everybody. And they did it, and it took about four to six months to fully revamp it. And now since we relaunched it in April, May, there are over 4,000, 5,000 stores now using the integration.

Brad: Wow. That's great.

Greg: And it's still just scratching the surface and there's a couple new exciting things coming out in probably the next couple weeks or so that are just going to make the integration even stronger where we're bringing more of HubSpot inside of WooCommerce so businesses have one-click buttons that lead them to know everything about what their customers have done across the business.

So it's about to be really exciting, which it already is, but now we're going to make it even easier for WooCommerce store owners to know more about their customers, more about their behaviors, and more about the things that actually drive results so that they can continue to make more money and grow their business better, which is our mission. So it's exciting and I think about to get more exciting.

Brad: Got to sell more pens, right?

Greg: Hey, I might have to spin this business back up.

Brad: I know you got the tools.

Greg: That's right.

Brad is a fan of HubSpot

Brad: I love seeing that. We actually use HubSpot at my company, WebDevStudios. We switched over at the beginning of the year fully to the CRM. I'm a big fan. I was a fan before, but now I'm an even bigger fan because we use it every single day. It's a great platform. And the free offering around the CRM and stuff is it's actually insane that it's free, to be honest.

But what I love about this is anyone that has a store, like even back when you were selling the pens, selling some products initially, you can get some products out there and do stuff, and at some point you're going to hit a bit of a wall in terms of growth, and that's where tools like HubSpot comes in.

Just looking at the data, analyzing it, looking at more powerful marketing tools, and integrations and what you can do to market to your existing customers, what you do to convert more customers or new customers, and bring in more traffic. I mean, clearly you could spend as much as you want on this type of stuff, but like you said, you're basically pairing up two free tools that are giving you some massively powerful information and features at your service that will have a direct and immediate impact on your sales.

So it's kind of a no-brainer, especially if you're not doing any kind of market automation or anything like this to at the very least look at some of the free stuff that HubSpot's offering, hook up that integration component, start pulling that data in and start seeing what you can do with it because the data is key. You can learn so much, but it's just knowing what to look at, how to look at it, just like Google Analytics, right? There's so much data, but trying to understand how to decipher it is really the challenge.

I know tools like HubSpot really, really help with that. I also love seeing companies like HubSpot releasing their own products because I think... you mention there's the other company, which is awesome you guys partner with them. That's really cool versus competing with each other.

But the idea that the premium space, I got to buy this, I'm working with a company I don't really know is almost like a middle man to make sure WooCommerce and HubSpot play nice together. That's not going to sit well with a lot of people, and especially larger stores, it's probably not going to sit right at all. Versus, "Hey, this is the official HubSpot plugin. This is the official integration." Immediately, you have trust in that. I'm going to trust that it's HubSpot's name on it, it's going to be good.

And I think you're already seeing it. You got four or five thousand users just in a matter of months on a new plugin... or a revamp plugin. That's pretty amazing, so congrats. That's a great job.

Greg: And I think to your point on that, too, it's to have that MakeWebBetter team who are premier plugin developers in the WordPress and WooCommerce space be committed to making this product even better and free. Honestly I think the credit goes to them on making this all work. And then we have WooCommerce in the mix now, and we're jointly promoting, but people always ask, "Oh, what's the catch?" There really is no catch.

I think the beauty of the way that HubSpot's business model was built and what our founders and a lot of the people that make a lot of the decisions feel is we want to add to your experience, Brad. Unmatched value at a free level and not have any strings attached, and then when you need more, you can upgrade to more plans and different paths that unlock more value so you can continue to grow better.

And I just think when you put the customer first and really think about how the integration fixes their business problems is when you start to really earn the trust and respect that leads to steady downloads and steady users and happy customers that hopefully tell a lot of other people about it too.

Brad: I mean, if the store is successful, then everyone involved is successful, including the products and services that they're using. So I think it's a really smart business approach to it because honestly, that's one of the things that sold us. I'm like, "We can use their CRM for free. What's the..." I literally said the same thing. "What's the catch?" And then I realized, "Oh, there's obviously some additional value and services we can tap into when the timing's right and when we're ready," so that makes sense. But definitely cool to see this.

And again, I think it's like you said, the credit to the team over there and it could just have easily went the route where you launch your own product and you're competing and then its market confusion or whatever it might be. But the fact that you partnered up with each other and really revamped it, built it up, released it for free is super cool, especially for the community and all the open source users of the product.

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Now lets head back to the show.

The connection with agencies and plugin developers

Bob: Are you finding any reception from agencies? I think Brad for example, agencies that may already be using it themselves, and as this integration grows tighter it's opening their eyes, "Yeah, this is something I might want to start recommending to my customers," where before, maybe it was the disconnect or... yeah, literally the disconnect was there. I'm not sure if you're talking to those agencies or who's talking to them, but if that is a bit more enticing because they've got the experience behind them already and they've got the trust in you. And now with this, it seems like it's an easier step to convince their clients into using it if it's the right fit for them.

Greg: So I think that there's two demographics that are starting to really benefit and add more value to it. The first one that you call out is the agency. I think a lot of times, agencies are looking for easier ways to connect tools together that add more value to their customers. This is a great one.

I wish I were closer to more agencies to understand more of what they're doing and trying to accomplish. That is probably something that I'm going to try to jump into a little bit more deeply over the next couple months, but of the agencies that I have spoken with and work with on "How do we build this correctly? What do we do here?" The reception has been very positive. It's just been an easy way for them to pull the data right into HubSpot and be able to help their customers manage their business better. So 100% on that.

The second demographic that I think is going to be really interesting is other plugins that work really well with WooCommerce that can also work really well with HubSpot. There are a few I can't mention, but we're having conversations with a couple where they add a lot of value to the WooCommerce space today with their plugins, and they see their plugins as a natural segue to add more data inside of HubSpot to allow business and sales and growth leaders have more information on the shoppers and the prospects and the customers that are about to make or making purchases.

So there's a couple layers here that I think we're kind of just peeling back and starting to discover that's the initial integration between WooCommerce and HubSpot in phase one. Phase two is how do we help all the other plugin developers and all the other users of those plugins, get even more value by having those tools also integrate with HubSpot, so all the data continues to flow between the three, WooCommerce, that plugin, and HubSpot, or add another plugin into that triangle there.

And then it starts to create a network effect between products, which I think is where you start to see amazing value because people use a lot of plugins with WooCommerce, so we want all of them to work really well with WooCommerce and HubSpot. And the value people will get from that will be even greater that they get today, which is, I think, where I start to get really excited and say, "How do we best do this in a way that's also systematic?" so that developers can do it without working with people or talking to people, and that customers just know that it works and those agencies can say, "Oh, it works with X, Y, Z and A, B, and C. This is a no-brainer." And that's really the penultimate goal is how do we get to that level, and that's a pretty long journey.

Brad: That's smart you're thinking about that because I think a lot of companies don't. They're laser-focused... I guess for good reason. They're laser-focused on their product, but like you said, I don't know if I've ever seen a WordPress site or a WooCommerce site that has one plugin running. It's usually at least 10, sometimes like 50 or even more. And to make sure they're all playing nicely. I love plugins that, like you said, interact well with each other, and a lot of the big ones do that because it's worth the investment for them to integrate with all these different plugins. Like Yoast SEO or something, how can we integrate with that or whatever it might be?

So I think it's super cool when plugins start seeing each other and say, "Hey, I notice you're running HubSpot. We can interact with that. Would you like to set up that configuration?" "Yeah, I would. Oh, I didn't even know that existed. Let me look at a video that shows me what we can do." And there's a ton of potential there because there's just so many great plugins that people use and they need on these stores. And just WordPress in general, not even WooCommerce specific, but WordPress specific. There's a lot, so it's great to hear you're thinking about that and having those conversations and heading in that direction.

Greg: That's the ultimate mission, and that's actually why when asked to take over this role inside of HubSpot, I was like, "Yes." Because as the customer... and I actually think that this is the future of WordPress is, there are 50-some-odd thousand plugins, and 50,000-some-odd themes, and the more tightly all of those work together in some way, shape, or form, the less the customer has to do and the more value it adds to the customer.

And I think the more businesses that we can actually bring into that mind space with us, the better the experience is going to be all around. I don't necessarily look at it as competition. I look at it as cooperation, and I think that's what's going to move the needle even further for businesses like HubSpot to be successful in this space.

Brad: I mean, at the end of the day, every plugin, every extension, every theme is an extension of WordPress and is for better or worse, representing WordPress. I'm sure we've all come across this where someone's having trouble and you get in there and there's just plugins that weren't built correctly or they don't work well with anything, and it's just a terrible experience for the user trying to set it up.

And at the end of the day, where are they going to blame? They're going to blame WordPress. They're going to blame the overall CMS that they're using. They may not realize it's one particular plugin or it's a combination of plugins that don't work well together. So ultimately, WordPress gets a black eye and they move on to something else. So anything we can all do to make just the process better, easier, more intuitive.

I mean, Bob, we talk about Woo and how there are some challenges there just from a configuration standpoint. If you're not somewhat technical, it can be extremely overwhelming when you get into the configuration pages and the settings pages and, "Oh my god. I have 10 pages of stuff I've got to make decisions on." That can be overwhelming for people, and I know that's something that WooCommerce team is working towards simplifying.

So it's more of a... I hate to say, but more of a Shopify experience of "What type of store do you have?" and a couple clicks, and boom, everything's configured for you. But it just speaks to that. It's the right thing to do, and no matter what we're doing, if we're releasing code and products for WordPress is to make sure at the very least they play nice with other plugins and themes, and hopefully they integrate with them and actually can help support each other and grow, so it's a good point.

Bob: Good stuff. And yeah, I'm going to have to keep on top of this and hear all this stuff you're doing and what's going on with this integration. And I think definitely we have to have you back. I don't know when, but to talk about this plugin piece and how you're approaching those builders and getting them to integrate HubSpot into that. And yeah, it's fascinating stuff, so we're going to definitely put you on the radar to talk more about that down the road. Yep, for sure.

Well, let's go ahead and move into announcements and then I'll Brad wrap this up for us. I know that you mentioned that some cool stuff is coming on down the pike as far as the integration, so tell us a little bit about that. What's happening?

What’s new with the integration

Greg: So today, the way that you would configure HubSpot and WooCommerce together, the plugin's pretty simple to use. But now that we have a pretty critical mass using it and a lot more people will be using it, one of the things that we want to do is look to see what other of the best plugins do to enhance other parts of WooCommerce. So specifically, if you think of the orders page, when you use a print slip plugin, there's usually actions right next to in the line items of your order is a click-to-print print slip.

So what we're doing and the MakeWebBetter team has done is they're now bringing buttons into the order screen so that as you're looking at all your orders, there will be two buttons. One will have a little human icon, so you can click that and it brings you right into your HubSpot account on that contact profile that allows you to see all the pages anybody's ever viewed, any buttons they've ever clicked, any email they opened or haven't opened or clicked inside. Basically a beautiful tidy timeline of all the behaviors and activities they've ever done. So that'll be brought into the order page.

Right next to that button will be a handshake icon that's going to be a button that leads you out to the deal, so the order syncs with the deal inside of HubSpot so that you can see more metadata in a really easy-to-view manner. Where this deal originated, what source, did it find you from Google, did it find you from social media, how much was the deal, how many orders has this person done, all in a beautiful deal organization card, so that will make the user experience better. Additionally, inside the plugin itself, there'll be a brand new dashboard page so you can see all of the contacts, orders, and products that have synced and if you have any outstanding syncs that need to happen.

And then the team's also enhancing what is a paid feature of HubSpot which is called Workflows. It's our automation. So that now with a click of a button, you can have a full automated workflow created that will allow you to do first-order nurturing or second-order nurturing or abandoned cart nurturing without ever doing anything, which is going to be super powerful. So we're basically making the user experience and what we know are the things that people want to do more easy to actually do, and that'll be coming out over the next couple of weeks to make sure that that product's enhanced for everybody using it and all the people that want to use it.

Brad: That's awesome. I love the history tracking. We use that at WebDev. When someone fills out a contact form, we can see every page they visited and how they landed on our contact form, which you can imagine is insanely valuable information to understand, like what content's working, what content's not, and it's the same with products. How did they land on this product and buy it? Maybe they looked at five other ones, and they keep going to this same one. That tells you something. It's just such valuable information that you can learn from. It's so cool to see.

Bob: Wow. A lot of cool stuff there.

Brad, anything going on with you?

Brad: Anything going on with me? No, but I'll plug my book, so Professional WordPress Plugin Development Second Edition. If you're like HubSpot and you're looking to build a plugin and you don't know where to start, you could just hire me, or you could read my book and learn how to do it yourself. Check it out. It's on Amazon. It's probably in the bookstores, but I haven't been to a bookstore in a while. So it might be there if you want to brave going into a bookstore right now, but you can definitely get it on Amazon. The price dropped, too, so it's a pretty good value. Just search Professional WordPress or WordPress Plugins, you'll find it.

Bob: Excellent. Well, yeah, next Wednesday the 8th, Do the Woo, I'm calling it version 5.0 because I'm thinking of all my different versions ...

Brad: At least five.

Bob: Yeah. I skipped those. There was a few minor things in some. And then Brad coming on, of course, was one of the big versions. But yeah, it's incredible stuff coming. We're going to be diving into the builder community big time, have great sponsors, bringing on all sorts of cool people, great discussions to be heard, even more so than ever. Yeah, big stuff happening. Keep your eyes on that. We'll be talking more about that. And Brad, why don't you go ahead and wrap this up for us.

Brad: So I definitely want to thank our sponsors. WooCommerce. Go check out that new developer resource portal that's available if you're into development.

CheckoutWC. As Bob mentioned, it's an optimized checkout page for WooCommerce, really focused on conversions, works with every theme. I also love the auto-populating city, state, and I love the autofill stuff, especially on mobile. And that'll get me every time when I hit some new Facebook ad and it makes it really easy to punch in my address. That's how I spend money when I probably shouldn't on my mobile phone,. Make it easier for people to give you money and they will.

And then last but not least, GoWP. Great company. White label services for agencies. They can help handle your maintenance, 24/7 support team, content edits, page builds. It's a nice extension of your team so you can focus on the larger project work and they'll handle some of the smaller stuff, so check them out at gowp.com.

And I guess that's it. What did I miss, Bob?

Bob: What did you miss? Any other news you might have, Greg?

Greg: In exciting news, I'm about to get married, so that's the personal.

Brad: Congrats.

Greg: Thank you.

And other than that, I think just wishing everybody be safe and well and hopefully with any time that they can find that would otherwise be spent negatively, they could hopefully dive into a passion project and choose to spend it positively and enhance themselves and maybe build something cool using WooCommerce and other plugins that we've talked about today or that have also been mentioned throughout the show in other episodes.

So I think that's the message that I'd like to share is we got some time, we got time to spend, and we get to choose how we use it, and I think all of us can probably find some substantial ways to enhance ourselves and help other people out in the time being, too. So that's the only update that I have that's noteworthy to share.

Brad: That's great. And if people want to reach out and connect, where could they find you online?

Greg: I think LinkedIn's usually a really good one. I say Twitter, but I'm not the best at Twitter. I'm trying to work on it a bit. But LinkedIn's a great one, and then feel free to message me on that and we can either find a time to connect or share some stories over a meeting or just chit chat, a non-LinkedIn chat.

Brad: Awesome. Well, thanks so much for being on the show, Gregory. This is a great conversation. A lot of value. Definitely check out HubSpot if you're not familiar, or even if you are. Go check out the new plugin they got. I'm definitely going to give it a look, kick the tires a little bit, let you know what I think, but it sounds amazing and they got a lot of good information and even some short videos, which I love that kind of overview of the product which are always nice way to digest quickly what all it can do. So definitely appreciate it.

You can find me on Twitter, @williamsba. I'm on LinkedIn. I probably will... maybe we'll connect. We'll see. I check it, I don't know, once a month I guess you're supposed to. But yeah, Twitter's the best way. Bob, you just tell people to google BobWP and they'll find you, right?

Bob: Right. Right. That's about it.

Brad: All right, for Bob and everyone else, we will wrap it up. We'll see you on the next Do the Woo.

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