Connecting, informing and supporting the WooCommerce Builder Community

The Largest Risk in the WordPress and WooCommerce Product Business Industry

From the independent product creator point of view, the biggest risk of building your product around a platform is if the platform does something that doesn’t let you work. If you build such a great feature that it comes into core.

Sorry, you’re not going to make so many sales. And of course, in a WordPress context, that happens a lot. And oftentimes you find you’ve got a three year headstart, and you can just add on to that functionality anyway. So it works out. But that is a major risk and has been seen a lot in price competition recently.

People see it as a space to be in too to make money quickly. And so a lot of new Woo market entrants, some of whom are happy to compete on price. That is probably good for consumers, but is a risk for storing it for product makers. They have to find ways to differentiate, or to compete on price, or add values in other way. Otherwise, it’s in a pretty good situation.

This is a snippet from the podcast with Alex Denning: The WooCommerce Product Ecosystem: Product Pricing and Opportunities.

Thanks to our community sponsor

The PayPal Commerce Platform streamlines your clients business with an all-in-one solution.