Why I Switched to Fathom Analytics for WordPress

This isn’t rocket science for me. And I’m not going to give you a tutorial on Fathom Analytics. Mostly because it’s so simple to use. Also, as a side note, I have been using Fathom since November of last year.

From Google Analytics to Fathom Analytics

I have been using Google Analytics for a long, long time over on BobWP. In fact I can remember, many years ago, giving a training for GA at RealNetworks to their team that was using WordPress. And to be honest, it’s never been an easy platform to just run with.

But it has been a mainstay for many and will continue to be. But for me, I made the move.

What is Fathom Analytics

I’m going to make this easy and share how they describe this themselves.

Fathom is a simple, light-weight, privacy-first alternative to Google Analytics. So, stop scrolling through pages of reports and collecting gobs of personal data about your visitors, both of which you probably don’t need. Our website stats show up on a single, blazingly fast dashboard so you can make business decisions quickly.

Fathom Analytics

You wil get:

  • Simple website analytics
  • No cookie notices
  • Unlimited everything
  • Ready for surges in traffic

Why Did I Change?

If you run a Woo shop, there may be reasons you want to stick with GA. I cannot make that recommendation either way since I don’t know what your needs are.

But for myself, I primarily changed for three reasons.

  1. I know and trust the people behind it.
  2. The pages and pages of reports I didn’t need.
  3. The gobs of personal data being collected from my visitors.

The latter being the most important one. With this site and BobWP, I realized I wanted to make the experience of coming to either of those possible without you having to think about me collecting information on you. I just don’t need it or want it. So in turn, I removed any other plugins that would be doing this. It’s really that simple.

Is There Anything I Miss?

To be honest, there is one thing. I was previously using GA and a WordPress plugin that gave me analytics on the specific page or post editor. This was helpful to be able to glance at the basic analytics while on that page or post. But it wasn’t a killer for me, and all that Fathom delivered outweighed that one single feature. Maybe someday it will come to this plugin.

As I said, this is likely not the solution for everyone. And I honestly believe the people behind Fathom Analytics get that. But if you are interested, do check them out. They don’t charge per site, but by the number of total page views.

Yes, this is my affiliate link, but what the heck. Use it and you’ll even save $10 on your first invoice.

Some posts on the builder blog may have affiliate links. If you click on them and make a purchase, I'll get a few bucks, but you don't pay more.

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