The moment a customer clicks the final purchase of a product on a WooCommerce store, they move on. But there may be times to send them to another page. A cross-sell strategy.
The challenge of building an online store is getting creative in your cross-sells. You might do this via email after a purchase, or directly on the product, cart or checkout page. It could also be done by redirecting them to a special page.
Redirecting the Customer
This is a global setting and would apply to all your products.
Redirecting From a Specific Product Purchased
For a specific product, you could choose that on the product page.
It’s that simple. And if you get creative, you’ll find all sorts of ways to use this.
You could create a landing page for:
Cross-sells – A perfect way to let the customer think about adding some accessories. Especially good with products that have add-ons that are not needed at the moment, but a way to plant the seed in the customer’s head.
Extended Warranties – Instead of trying to sell them one during the process, you can send them to a sales page that explains the advantages in more detail.
Instructional Videos – A great added bonus. Videos on how to use the product. What others have used it for. An incentive to get them to bookmark the page and return later.
Special Sign-Ups – Take it beyond your newsletter and create a special email that they sign up for to keep them in the loop on sales or something else that would encourage them to return. Make it exclusive.
Up-Sells – Incentives to extend a subscription or membership.
A Deal or Offer – This could be a coupon you offer for a buy one, get one deal. Or perhaps a percentage off their next purchase. This may work better than a follow-up email in some cases.
These are just a few ideas of what you can
Redirect to a Page or Checkout Based on the Product When Added to Cart
If you are looking for a way that when someone adds a product, or a specific to “add to cart” and want it be be redirected to the checkout page or even a specific page, check out this post.