Waiting to prep for a holiday isn’t meant to happen with a month to spare. In some cases, you need to start right after the holiday ends. Here are some tips for both long-term and short-term prepping for the holidays.
12 Holiday Prep Tips For WooCommerce Stores
Creating Long-Term Customers
From October to the end of the year a lot of stores do over 50% of their sales. It’s smart to have a strategy that takes these customers that are coming for a deal where you don’t make a high margin on them but turn them into long-term customers. So make this recommendation to your clients, even with a new site build.
Start Right After the Holidays
Your clients should start immediately right after the holidays for the next year. But most of them don’t. Most don’t think of it till around July or so, or even later. They often learn differently. The more you can help to encourage them to start early, the better they will get at it and the more infrastructure they’ll have.
Test everything. As a builder you know this. Help your client review their email texts, make sure everything is spelled right. Help them to send a test email and make sure it’s going out properly. Also, do transactions to make sure communication is working property.
If your client is doing millions of dollars in sales, that preparation is gonna look a lot different than if they’re doing thousands of dollars in sales. Help them put a backup plan for anything that could catastrophically go wrong. Depending on their risk tolerance, they need to be prepared for every possible scenario.
Review Their History
Look at the history. they probably been doing this for more than one year. What happened last year? Did they go down? How did they recover all that stuff? Do some research on where they are now and do that same research on wherever they might need to move.
Remember the Smartphone
When you check the front end, most of the time you’re checking it on desktop. Chances are that close to 70% of your traffic’s on mobile, so make sure you and your client are looking at that.
Cross-Sells and Up-Sells
If they’re doing something complicated with cross sells and upsells and trying to get the most out of those customers, those things can be tricky sometimes to make sure they work right. So again, it goes back to you testing every scenario and making sure there are no complications for your clients.
There Are Other Holidays To Do Some Testing
In the U.S., we typically think of Black Friday and Christmas. But there are other holidays to test on. You can test the load of their site on Easter and get prepared for other holidays. Holidays happen all the time. Load happens all the time and they can be as big a deal as you want to make them.
Segment Customers Carefully
Suggest to your clients that they segment their audience, whether it’s fans and they’re trying to enable them. Tell you clients they need to understand their motivation all the way down through the customers or someone in your database: knowing how they found them, what they’re interested in and segmenting the message that they’re sending to them to get the most impact is absolutely something that they have to do as a business to try to get the most out of the people they interact with.
Double, Triple and Quadruple Check Two Days Before Black Friday
Double and triple checking at that point should be done by you and your client. Make sure everything is in order. All their contingencies are in place. Tell them to through every single scenario they can possibly walk through and make sure they’re prepared for it. Now note, if you follow everything else here this is simply routine and catching any little bugs that may have come up our of nowhere.
Think Long-Term Strategy
Acquiring a customer during the holidays, it’s a great time. A lot of people are buying. So it’s easier to acquire customers during this time period, but they really need to tie in your holiday strategy with their long-term strategy to do what they can to make sure you’re getting the most out of that customer acquisition. Make sure and emphasize this with your clients.
Learn From Others
This is good for you to do as a builder and the store owner themselves. Read stuff on the internet. People have been dealing with the holidays for many, many years. There are new things that come up every year, but the rush is there every year. There are people that have solved this and there is a lot of great stuff on the internet
The important take away here is as a builder, you and the client need to be prepared, both long and short-term.